1. Who We Are & Scope
This Privacy Policy applies to personal information collected by FLF Racing Supply (“FLF,” “we,” “us,” or “our”) through our website located at www.finishlinefactory.com our mobile applications (including the FLF App on the Google Play Store and Apple App Store), our dealer portals, and any related communications, customer support tools, or services (collectively, the “Services”).
2. Information We Collect
We collect personal data directly from you, automatically through your interaction with our Services, and from trusted third-party partners.
A. Information You Provide Directly
- Account Registration & Contact Info: Full name, email address, mailing address, shipping address, billing address, phone number, and user credentials.
- Commercial & Transactional Data: Records of products viewed, added to cart, or purchased, order numbers, shipping details, warranty registration claims, and dealer applications.
- Payment Details: Encrypted payment card information and billing details processed securely through PCI-DSS compliant payment gateways (e.g., Stripe, Authorize.net). Note: FLF does not store full raw credit card numbers on its servers.
- Customer Support & User Content: Communications sent to
[email protected], product reviews, support tickets, comments, uploaded images/media, and feedback forms.
B. Information Collected Automatically
- Device & Usage Identifiers: IP address, browser type, operating system, device hardware details, unique mobile device identifiers (e.g., GAID/IDFA), language preferences, and referring URLs.
- Activity & Behavioral Data: Pages viewed, links clicked, time spent on pages, cart interactions, app telemetry, and search queries within our Services.
- Geolocation Data: General geographic location (city/country level) derived from your IP address.
- Cookies & Tracking Technologies: Essential operational cookies, functional cookies, analytics cookies (Google Analytics), and ad-tracking pixels (e.g., Meta/Facebook Pixel, Google Ads).
3. How We Use Your Personal Data
We use your information strictly for legitimate business and legal purposes, including:
- Order Fulfillment & Service Delivery: Processing orders, shipping products, aggregating logistics data, generating shipping labels, issuing invoices, and managing returns/warranties.
- Customer Support & Communication: Responding to inquiries, providing technical guidance on hose/adapter specifications, sending transactional emails, and updating order status.
- Marketing & Advertising: Delivering newsletters via Mailchimp (where opted-in), running retargeting ad campaigns through Google and Meta, and personalizing promotion offers.
- Service Improvement & Analytics: Analyzing platform usability, maintaining system performance, testing features, and developing new performance racing products.
- Security & Fraud Prevention: Protecting against fraudulent orders, detecting spam (via reCAPTCHA), preventing illegal activity, and ensuring data integrity.
- Legal Compliance: Complying with tax obligations, law enforcement requests, and corporate audit requirements.
4. Artificial Intelligence & Automated Processing
FLF Racing Supply utilizes automated processing and modern Artificial Intelligence (AI) tools to enhance customer experience and streamline operational efficiency:
- Automated Decision-Making & Personalization: We may use algorithms to aggregate order data, detect potential fraudulent transactions, and display automated product recommendations based on past purchases or vehicle compatibility. These systems do not make automated decisions that produce legal or similarly significant effects.
- AI Support & Transcripts: If you interact with our automated customer service assistant or AI chat tools, your chat transcripts and customer inquiries may be processed by AI service providers to assist with product inquiries.
- Data Protection Guarantee: FLF Racing Supply does not sell, license, or share customer personal data with third parties to train public or generic AI/Machine Learning models. All data processed via AI vendors is subject to strict confidentiality and data-use limitations.
5. Data Disclosure & Sharing
We do not sell your personal data for monetary payment. However, to operate our e-commerce operations and conduct effective marketing, we disclose data to the following service providers and third parties:
| Category of Recipient | Data Categories Disclosed | Business Purpose / Context |
| Fulfillment & Logistics Providers | Name, Shipping Address, Phone, Order Items | Aggregating order data, generating labels, printing packing slips, shipping packages. |
| Payment Processors | Billing Address, Encrypted Payment Details | PCI-compliant payment transaction processing and fraud verification. |
| Marketing & Email Services | Name, Email Address, Purchase History | Managing opt-in email campaigns (e.g., Mailchimp) and automated lifecycle messaging. |
| Advertising & Ad-Tech Partners | Online Identifiers, IP Address, App Activity | Targeted advertising and campaign measurement (Google Ads, Meta Pixel). May constitute “Sharing” under state privacy laws. |
| Security & Anti-Spam Providers | IP Address, Browser Specs, Behavior | Spam detection (e.g., Google reCAPTCHA, Gravatar) and server protection. |
| Legal & Regulatory Authorities | As legally mandated | Compliance with subpoenas, court orders, tax reporting, or protecting legal rights. |
6. US State Privacy Rights (CCPA / CPRA & 50-State Laws)
Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and other US states with comprehensive privacy legislation possess specific rights regarding their Personal Information under state law:
- Right to Know & Access: The right to request the categories and specific pieces of personal information we have collected about you over the preceding 12 months.
- Right to Deletion: The right to request that we delete personal data collected from you, subject to legal exceptions (e.g., tax record retention, open order fulfillment).
- Right to Correction: The right to request the correction of inaccurate personal data maintained in your account profile.
- Right to Opt-Out of Targeted Advertising / “Sale or Sharing”: While FLF does not sell data for money, our deployment of third-party advertising cookies (Google, Meta) may be considered “sharing” or “targeted advertising.” You have the right to opt out at any time.
- Right to Non-Discrimination: We will not discriminate against you (e.g., deny goods or alter pricing) for exercising any of your privacy rights.
To Exercise Your US Privacy Rights: Submit a request by emailing [email protected] with the subject line “US Privacy Request” or calling toll-free at (866) RACE-561. You may also utilize the “Do Not Sell or Share My Personal Information” link in our website footer.
7. European Union (EU / EEA) & UK GDPR Disclosures
If you reside in the European Economic Area (EEA) or the United Kingdom, you are granted specific rights under the General Data Protection Regulation (GDPR / UK GDPR):
A. Lawful Basis for Processing
- Contractual Necessity: Processing required to fulfill orders, process payments, and deliver parts under our Terms of Sale.
- Legitimate Interests: Fraud detection, operational analytics, network security, and direct marketing to existing customers.
- Consent: Non-essential tracking cookies, targeted ad pixels, and marketing email newsletters. You may withdraw consent at any time.
- Legal Obligation: Tax accounting, compliance audits, and legal compliance.
B. International Data Transfers
FLF Racing Supply is based in the United States. When you order parts or visit our site from the EU/UK, your data is transferred to, stored, and processed in the United States. We implement Standard Contractual Clauses (SCCs) and rely on official adequacy mechanisms to ensure your personal data receives equivalent protection.
C. EU/UK Data Subject Rights
You have the right to access, rectify, or erase your data, restrict or object to processing, request data portability, and lodge a complaint with your local Data Protection Supervisory Authority.
8. Cookies, Tracking & Analytics
We use cookies and similar technologies to manage login sessions, retain cart items, analyze traffic, and display personalized ads:
- Essential Cookies: Required for site navigation, security, and cart functionality (e.g., WooCommerce session cookies).
- Comment & Account Cookies: Saves name and email for comment convenience (lasts 1 year) or login states (2 days to 2 weeks).
- Analytics & Ad Pixels: Uses third-party cookies (Google Analytics, Meta) to measure performance and serve tailored advertisements.
You can adjust your browser settings to block cookies or use our cookie consent banner to customize your preferences.
9. Data Retention & Security
- Security Measures: We employ physical, technical, and administrative protections to safeguard your data, including mandatory HTTPS/SSL encryption across all web pages, firewalls, and restricted administrative access.
- Retention Periods:
- Order & Transaction Records: Retained for 7 years to satisfy tax, accounting, and legal requirements.
- Account Data: Maintained as long as your account remains active or until deletion is requested.
- Comments & Reviews: Retained indefinitely to maintain forum and post context.
- Marketing Data: Retained until you unsubscribe or request erasure.
10. Data Breach Notification Procedures
In the unlikely event of a security incident resulting in a breach of unencrypted personal data, FLF Racing Supply will notify affected users and regulatory authorities within 72 hours of confirmation, in accordance with applicable US state breach laws and GDPR Article 33.
11. Children’s Privacy (COPPA)
Our Services are directed strictly to adult consumers and vehicle professionals. We do not intentionally target or collect personal information from children under 13 (or under 16 in California/EU). If we learn that a minor has submitted personal data, we will promptly delete it.
12. Mobile Application Disclosures
When using the FLF Mobile App (available via Google Play and Apple App Store), we collect app-specific performance metrics, crash logs, and device push token identifiers (if push notifications are enabled). App data usage strictly adheres to this Privacy Policy.
13. Contact Us & Exercise Your Rights
If you have any questions, comments, or wish to exercise your legal privacy rights, please contact our Privacy Team:
FLF Racing Supply — Privacy Officer
Email: [email protected]
Phone: (866) RACE-561 / (866) 722-3561
Website: [https://finishlinefactory.com](https://finishlinefactory.com)
